Brand Building Lessons from Chipotle’s Animated Short – A Love Story

Morr Meroz Animation Industry, Filmmaking

I don’t usually spend time talking about fast food chains in this blog. Actually, I never do. And though I do love their burritos, the reason I chose to write about Chipotle is their latest animated short. Disclaimer: This is NOT a sponsored post by Chipotle or any other company. We DON’T do any sponsored content / product placement etc. So what …

Making Money from Animated Shorts

Morr Meroz Career Skills for Artists, Filmmaking

Making money. A topic that is rarely discussed on this blog, and one that artists tend to stay away from, fearing ideas like “Selling out” or “compromising your art”. However, I believe this is an important issue to talk about, especially for artists, since the art-school system is lacking when it comes to educating students about it. I’ve recently been asked if it’s even …

Modeling the Trucks for Tasteful

Morr Meroz Filmmaking

In this team meeting I sat down with Muriel (our producer) and Kat (our hard surface modeler) to talk about the modeling approach for the food trucks in the movie. The food trucks are one of the most important things in this short, secondary only to the 2 main characters, and so we had to make sure they’re going to …

Designing the poster for Tasteful

Morr Meroz Filmmaking

In this meeting I talk with Angela about the vision for designing the poster for the film. In the video you can see me sketch the concept of what I want the poster to look like, and also the finished version, created by Angela. This is not going to be the final poster for the film, since we’ll probably be …