If you’ve been following Bloop Animation for a while, you know I love sharing things I learned.
Today I want to introduce you to a new blog I started about the business of making art (don’t worry, Bloop is still going to be my main focus).
In the past 2 years I learned how to build a business around what I love. These were probably the most interesting years of my life so far.
This new world I’ve stumbled upon has many names. Some people call it online marketing, professional blogging, lifestyle business etc. For me, as a creative person/artist, it was all about finding a way to reach the audience I wanted, and giving them as much as I can.
Sure, this path turned out profitable as well, but building the audience and community around what I do was more satisfying then I can say.
This is the first time I’ve talked about my journey publicly, and I’m doing this mainly because I want to help other artists and creative people learn how they can find their audience and make a business around their passion. Around their ART.
In this new blog – Limebrush – I will write about everything I learned (and still learning) from this amazing process.
You can read more about why I started this blog here.
How did this thing start?
After graduating from The School of Visual Arts in the 3D animation department, I started working as an animator in different NYC studios. This was fun and exciting, but the filmmaker inside of me was not satisfied.
I couldn’t stay happy for long with just hopping from studio to studio, providing animation services. I had to do my own thing.
This is something I know many artists can relate to.
No matter how awesome it is to get paid doing what you love, there’s nothing like working on YOUR project. YOUR vision. Can you imagine getting paid to do that?
The misconceptions of our options
Most artists think they have mainly 2 options:
OPTION 1: Get a job doing your art
This means you are being hired by a studio or a company to do your art (animator, painter, sound designer, graphic designer, cello recording artist, etc…).
You are paid by the hour/day/year and you do what you are told. You are making money from your art, which is more than many people can say. This option is great for many people. A lot of artists I know don’t necessarily have the need to do their own independent projects and enjoy doing the actual work. Many of them actually get a lot of control of the work they do at the studio, and that’s a pretty great way to make a living.
OPTION 2: Do your own thing for someone else
For example, if you got a directing job, directing your own film for a production studio or advertising agency. Writing a book for a book publisher. This is still you doing your own thing with your own vision, but you are doing it with someone else’s money, and at the end of the day do not have full ownership on it.
Example: Let’s say Pixar called me asking to direct their next animated short film. Would I be jumping up and down all the way to San Fransisco, full of excitement? Of course. Will I own this film? No.
Despite the negative way I described this option, this would be a dream for most creative people and artists.
Of course I’d love to direct a Pixar film. Of course you’d love to conduct the New York Philharmonic. Of course you’d like to get a book deal with Random House. Of course you’d want to design the next Blizzard video game.
So what’s the problem with this option?
The problem is that you are still building something for someone else. You are growing someone else’s brand. Someone else’s business. Does it also build up your own prestige? Of course! But when you’ll be done you will have nothing that you own. Not the characters, not the rights.
Secret option number 3
Most people aim for one of the first two options, and that’s perfectly fine. I’ve met artists who enjoy drawing and painting so much, they don’t care what it’s for, or which project they’re working on. They also don’t care about owning the IP. They love the art. These are true craftsmen.
However, if that’s not you, then maybe this next section will interest you.
I realized quite early that even if I got some kind of dream job (in my case – becoming a Disney/Pixar animator) I would eventually think to myself “Well, what now?”.
So what can I do that will make me truly happy?
OPTION 3: Do your own thing, and create a business out of it
I knew there had to be another way of going about it. Some way for me to keep creating whatever I wanted to, and stay financially independent.
I’ve started learning about the world of online marketing, and specifically – blogging. Even more specifically – building my own audience.
Think about it – what’s more important to an artist or a creative person than to have a direct relationship with their audience? Being able to make stuff for them, sell it to them and make your art the way you want it without anyone telling you how to do it? Sounds like a dream to me.
So I started Bloop Animation.
The purpose of Bloop was to give me a platform to create my animations (mostly – animated shorts) and also teach my audience how I do it. By sharing all of my “secrets”, with complete transparency, I was building a relationship with them. Establishing trust. Then I was able to listen to them and learn what they needed/wanted. I could create products for them, sell to them, serve them and keep making films at the same time.
Is this blog for you?
Limebrush will be where I share my thoughts, theories, stories and lessons from what I’ve learned about the world of online business.
Similar to what I did with Bloop for animation, I will be doing there for entrepreneurs. If you are a creative person who knows that there’s more to life than just getting a job, and are curious about how to get there, stay tuned.